AI Insights · Timothy · January 2023
Top 5 Fast Food and Fast Casual Restaurants Apps Performance in Middle East Q4 2022
Discover the performance trends of the top 5 fast food and fast casual restaurant apps in the Middle East during Q4 2022, based on data from Sensor Tower.
The final quarter of 2022 saw notable trends in the performance of the top five fast food and fast casual restaurant apps in the Middle East, as tracked by Sensor Tower. Here's a closer look at their weekly downloads, revenue, and active user metrics.
McDonald’s - Non-US experienced a steady pattern in weekly downloads, starting with approximately 79K at the end of September and fluctuating around 70K to 90K throughout the quarter. The app reached a peak of 91.4K downloads in the week of October 17. Weekly active users showed a consistent upward trend, reaching a high of approximately 814K in early December before closing the quarter at around 727K.
KFC Saudi Arabia saw varied weekly downloads, with a notable peak of about 107K in the week of October 24. The app maintained a download range from 54K to 75K towards the end of the quarter. Weekly active users for KFC Saudi Arabia also showed fluctuations, peaking at around 348K in the same week of October before settling at approximately 298K by late December.
Starbucks KSA launched in early October and initially recorded a significant spike in downloads, reaching approximately 139K in the week of October 10. However, this number gradually declined, stabilizing at around 26K by the end of December. The app's weekly active users followed a similar trend, peaking at around 198K in late October and gradually decreasing to approximately 159K by the end of the quarter.
Al Tazaj - KSA had an interesting quarter with weekly downloads peaking at around 59K in mid-November. The weekly downloads fluctuated and settled at approximately 19K by the end of December. The app's weekly active users saw an increase mid-quarter, peaking at about 92K in mid-November before closing the quarter at roughly 54K.
ALBAIK maintained a relatively stable download rate, with weekly downloads ranging from 19K to 43K throughout the quarter. The weekly active users for ALBAIK showed a slight increase towards the end of the quarter, ending with approximately 96K active users in the last week of December.
These insights highlight the dynamic nature of app performance in the fast food and fast casual restaurant category in the Middle East during Q4 2022. For more detailed insights, visit Sensor Tower.
